Everyone in the business world has met someone who seemed to have it all—money, power, style—yet failed to meet expectations. Maybe they forgot your name or made a joke that was in poor taste. These details seem minor, but they can ruin your impression of that person.
Similarly, your marketing campaign sets clients’ expectations for working with you—so you better have the authenticity to back it up. That means you need to reinforce your marketing campaign in every detail, right down to designing a custom marketing binder. Here are the 5 most important ways binders can help you succeed:
Make a great first impression
You could walk into a room with a stack of stapled papers—or you could walk in carrying an original branded binder. A simple brand name and logo will make you look poised and professional, or you can take your design up a notch with photos, graphics, or color branding. Textured coatings add an interesting tactile element to complement the visual effects. When you choose these 3-ring binder styles, you’re reinforcing your brand identity before clients even open the cover.
Combine print and digital materials
Binders do more than just hold papers in their rings. They can be customized with a range of storage methods, such as custom die-cut pockets to hold DVDs or brochures, filing tabs to categorize information, and custom slits to hold business cards or flash drives. This lets you present your marketing packet in a logical order, complete with both digital and print media.
Prevent information loss
The average person spends 10 minutes a day looking for stuff they lost, so make sure your packet doesn’t add to that total. A binder stores multi-piece marketing kits in one place, making it far less likely that clients will lose any one part of your marketing kit. And if they do misplace the packet, it’s easier to hand them one new binder than to try to replace specific documents from a large packet.
Keep your marketing kit looking good
Binders are one of the most durable print marketing materials. Poly binders are almost indestructible, thanks to their rip-proof plastic material. Vinyl binders last for months of daily use. Even paper binders are laminated to protect against spills and other mishaps. All of that to say, binders are a great way to protect your marketing kit. They’ll keep contents fresh and wrinkle-free for a long time—which sends the message that your brand is equally reliable and organized.
Entertain your audience
Multiple studies have shown that people actually have longer attention spans than scientists previously thought; it turns out they just don’t like to be bored. When giving a marketing presentation, it’s a great idea to include a binder for each attendee. You can encourage participation by including worksheets for them to fill out or by giving each person a “clue” that relates to the presentation and requires teamwork to put together.
Defeat Language Barriers
When giving a marketing presentation, you should be using the right terms in the language you’re targeting. Luckily, marketing translation services are great for engaging your clients in their mother tongue and breaking down language barriers. These services can translate your materials in your marketing binder to make it more relevant for your clients in the language of their own. You can eliminate linguistic misunderstandings with clients through marketing translation services.
Conclusion
Binders may not be the centerpiece of a multimillion dollar marketing campaign, but they’re a necessary part of the supporting cast. When you provide custom binders, you’re showing clients that you genuinely care about providing a quality experience in every area—and that’s what makes marketing work.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
