With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact, and engage with their customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users.
The hashtag ‘#smallbusiness’ currently has 25 billion views on TikTok. This has resulted in small business owners looking to use the platform to elevate their brands to capitalise on the opportunity to reach new audiences.
The finance experts at money.co.uk have investigated which business sector is currently doing the best on TikTok. The team reviewed the top performing videos under #smallbusiness, noting down the number of likes and the industry the business belonged to. You can get TikTok followers to grow your account on this platform, and this allowed them to rank the business sectors in terms of popularity from highest to lowest.
Key Points
- The beauty industry is the most popular #smallbusiness industry on TikTok with a total of 61,792,300 likes from the videos analysed.
- The fashion industry is the second most popular with 50,424,500 likes.
- Just behind in third is the jewellery industry with 49,893,000 likes.
Top 10 most popular business industries on TikTok:
| Rank | Industry | TikTok likes |
| 1 | Beauty | 61,792,300 |
| 2 | Fashion | 50,424,500 |
| 3 | Jewellery | 49,893,000 |
| 4 | Art | 43,543,000 |
| 5 | Home interior and accessories | 27,103,700 |
| 6 | Food | 26,798,000 |
| 7 | Mobile accessories | 22,469,900 |
| 8 | Cleaning and maintenance | 19,099,100 |
| 9 | Toys | 11,596,400 |
| 10 | Dental | 9,700,000 |
Money.co.uk can reveal that the most popular small business industry booming on TikTok is the beauty industry with a total of 61,792,300 likes amid the most popular videos. From cosmetics such as homemade lip gloss to ASMR packaging clips, the beauty industry is certainly proving popular on TikTok.
Coming second on the list of the most popular small businesses on TikTok is the fashion industry with 50,424,500 likes. Streetwear, printed logo shirts and activewear were all heavily featured in the most popular small business videos.
Jewellery comes third with a total of 49,893,000 TikTok likes. The most popular videos included homemade necklaces, rings, and earrings.
A common way to do this is to buy TikTok followers. The art industry is fourth on the list of most popular small businesses on TikTok. Paintings, canvases, and graphic design videos received 43,543,000 total likes. Completing the top five is the home decoration and accessories industry with a total of 27,103,700 likes.
Methodology
- Money.co.uk trawled through the small business page on TikTok to identify the most popular videos under the hashtag.
- In order of popularity, 235 of the most popular videos were analysed, noting down the number of likes the video had and which industry the business belonged to.
- This enabled them to rank the industries from highest to lowest based on popularity.
- The data was gathered on 06/05/21 and is accurate as of then.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
