For people who are starting out new businesses, SEO is probably one of the most important reasons that can determine the success for a startup. It is a very important part of building a startup up from scratch. In spite of this, a lot of people ignore the importance of this. It happens to be one of the most low-cost and high-yielding marketing methods out there but still, a lot of business owners are hesitant to invest in this.
SEO results in higher traffic and conversions, SEO is free, SEO helps startups make informed business decisions, Optimizing for Google strengthens consumer trust and value, Optimizing for Google strengthens consumer trust and value, SEO delivers results for startups.
Having a particular strategy for a startup’s SEO is a very tool to have at their disposal. The best part is that it can be done without making too much of a dent in the budget. There are several reasons why startups ought to take their SEO strategy seriously and we will talk about those strategies below.
1. SEO Delivers The Best Kind of Customer Analysis To All Startups.
Why SEO is Important for Startups – When you make use of SEO services, you will inadvertently be getting a lot of really useful data about the customers you have. The more research a particular startup does on their SEO strategies, the more data they will have in regards to what customers are looking for.
When a business owner first starts off their venture, they often do not have a lot of data about their customer base. By making use of SEO services, they can diminish this gap in knowledge about their audience. SEO will yield beneficial results for a long time for the startup.
A lot of the best SEO services that are available and those that help you rank higher up in Google, all have a free trial version. Startups can easily make use of these trial versions and find out which one will suit them the best and yield them the best results.
2. SEO gives you a much higher rate of traffic and also conversions.
Why SEO is Important for Startups – The main purpose of SEO is to help startups get more traffic into their business. The idea here is that the traffic will yield both conversions and also revenue.
Most experts in digital marketing recommend that you take your SEO services more seriously than other types of digital marketing strategies. Instead of needlessly spending money on Facebook ads, they say, you should prioritize your SEO strategies.
Another important thing that we must point out here is that the research on this is conclusive. Organic traffic, i.e. traffic that came from a direct search on Google, will result in 400 percent more conversions.
3. It’s free
Why SEO is Important for Startups – SEO can potentially even be free and this includes some of the things that you need in order to make use of it including Google Search Console and also Google Analytics.
When you use Google Analytics, you can get a much better understanding and picture of what particular users are doing on a platform or website. By making use of just Google Search Console, owners and founders can see particularly what it was that was searched for. It also tells the owners how that particular visitor landed on that particular platform. Issues such as 404 errors and broken links (these things are very bad for the health of your SEO strategy) can also be found out.
4. You Get to Make Much Better Informed Decisions
Why SEO is Important for Startups – The data acquired through SEO can be used in a lot of different ways. First of all, you are getting to see things that we mentioned before such as being able to see how the visitor came to your platform and what they did once they were there. SEO-generated data and information can help you make a lot more informed decisions and it can help you make much better overall business decisions.
Most experts say that once you have figured out exactly how the consumer operates, how you convert them is totally up to you. After this has been done, you can use vertical integration that makes use of specific click funnels for specific users.
SEO-generated data should also be informing a lot of other business decisions as well. If, for example, you find that one particular keyword is doing very well, then you can also create similar keywords that are not searched as much. Or you can also find yourself in the position where you might find other keywords that are long-tail ones. These can also drive traffic to your platforms and result in much greater conversions.
5. It will make your company more trustworthy and valuable to the consumer
Why SEO is Important for Startups – SEO really helps startups to build a lot of relationships with a lot of potential customers at the expense of very little effort. When your startup consistently shows up high in search engine rankings, it will go a long way in helping your startup build customer trust and loyalty. After this has been achieved, your startup can then work towards establishing respect and also credibility. This is extremely important for newer brands who are trying to establish themselves in the digital domain.
It really does not matter if people just sign up for a newsletter or even if they sign up to be notified of discounts, good search rankings on Google go a long way in establishing credibility for your startup.
6. Get much more long-term audiences
Why SEO is Important for Startups – Advertisements give you more short-term results for a much higher price. On the other hand, SEO helps Startups by giving the visitors to their platform, content that they actually want. Another key distinction is that the traffic from advertisements runs out fairly quickly, SEO, on the other hand, helps build a clientele base over a period of time.
The more popular and better the content that you put out gets, the stronger will the SEO of that particular content will become as time goes on. This happens because other sources will also start to link to you. When this happens, Google also starts rewarding you by providing you some quality information and not the usual spam.
7. Has long-lasting results
Why SEO is Important for Startups – Search Engine Journal states that there are many factors that dictate how long it will take before your SEO strategy produces results — such as competition, content, and links. The more competing webpages your product or service is up against, the longer it will take to climb your way up the search rankings. You might be thinking that investing in online ads is better. While these do bring immediate results, they only last as long as your budget for them does. As such, ensuring your SEO strategy is watertight is a much more feasible brand awareness strategy for the long run.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
